Berkley PowerBait makes beginner anglers successful, and experienced anglers fantastic! Berkeley scientists have spent over 30 years perfecting an irresistible scent and flavor: the exclusive PowerBait formula. Fish love PowerBait so much: it attracts even the most cautious fish and makes them hold on 18 times longer, giving you the time and confidence to Feel More Bites, Set More Hooks, and Catch More Fish!

Features

Unique tail design for increased action

Small enough for ice fishing, large enough for open water

Designed for horizontal presentation

The fish-shaped form mimics the natural prey of fish